If you run marketing for more than one client — or wear the founder, strategist, and designer hat all at once like I do at Proximite — the biggest bottleneck isn’t ideas. It’s turning ideas into something a client can actually look at. A brief sits in my notes app for a week because I don’t have time to open Figma, pull a template, and fumble through it before the “quick concept” is due.
That bottleneck is basically gone for me now. Anthropic recently launched Claude Design, a workspace where you describe what you want — a landing page, a one-pager, a pitch deck, a set of ad creatives — and Claude builds a working first version on the spot. I’ve been using it across a few live client engagements, and I want to walk through exactly how, so you can steal the workflow.
What Claude Design actually is
It’s not another “AI image generator.” You’re not getting a flat picture of a website — you’re getting a real, interactive prototype: clickable, editable, and exportable. A few things make it genuinely useful for agency-style work rather than just a toy:
- It reads your brand. Point it at a codebase, a Figma file, or your live site, and it pulls out your colors, typography, and components so every new project it builds actually looks like your client’s brand — not a generic AI aesthetic.
- You refine by talking, not re-prompting from scratch. Inline comments on a specific section, chat instructions for broad changes (“make this darker and more minimal”), or sliders for spacing and color — it holds context across all of it.
- It exports where you actually work. PDF, PPTX, HTML, a Canva handoff for team edits, or straight through to Claude Code if a mockup needs to become a real, built page.
It’s currently a research preview, bundled into Claude Pro, Max, Team, and Enterprise plans, so if you already have a paid Claude subscription, there’s no extra tool to buy.
Where it’s fit into my actual workflow
1. First-draft website concepts for client pitches
When I’m scoping a new site for a client — recently this looked like early homepage and product-page directions for Boom Software — the old process was: brief a designer, wait, review, iterate, wait again. Now I describe the page structure, the tone, and what the client’s site currently looks like, and I have two or three real directions to react to before the call even starts. I’m not sending clients a Canva mood board anymore. I’m sending them something they can click through.
2. Marketing one-pagers and campaign assets, fast
A lot of B2B marketing work is small, repetitive visual output: a one-pager for a new feature, a LinkedIn carousel concept, a landing page for a campaign. These used to eat disproportionate time relative to their size. Now they’re a five-minute conversation, with the output exported straight to Canva if a client’s internal team wants to make final tweaks themselves.
3. Wireframes that hand off cleanly to development
Because I also work on the technical side of client projects, the “idea → prototype → code” chain matters a lot. A wireframe built in Claude Design can be packaged and handed to Claude Code with a single instruction, and the build continues from the actual design intent instead of someone eyeballing a screenshot. For teams juggling design and dev with limited headcount, that handoff alone saves a full review cycle.
My template approach
The single biggest time-saver has been building a small library of starting prompts rather than describing every project from zero. A few I keep reusing and adapting:
- Landing page skeleton: “Build a landing page for [product] with a hero section, three-feature grid, social proof strip, and a single CTA. Tone: [brand tone]. Use [brand colors/fonts].”
- One-pager: “Create a one-pager for [feature/offer] aimed at [audience]. Include a problem statement, three benefits, and a clear next step.”
- Pitch deck skeleton: “Turn this outline into a ten-slide deck: problem, solution, market, product, traction, ask.” (Paste your rough outline — it does the rest.)
I keep these in a notes doc and just swap the brackets per client. It turns “open a blank tool and stare at it” into “fill in four blanks and get a first draft.”
Where it doesn’t replace anything
Worth being honest about the limits: it’s not a Figma replacement for true multi-player, pixel-precise team editing, and it’s not a Canva replacement for quick social templates your whole team already knows how to use. What it’s genuinely good at is compressing the idea-to-first-draft gap — the part of the process that used to cost the most time relative to the value it delivered. For a small consultancy running several client accounts at once, that’s exactly the gap worth closing.
If you’re doing B2B marketing across multiple accounts and design has been your bottleneck, it’s worth a look — especially if you’re already paying for Claude for other work.
Reuben Noronha is a B2B digital marketing consultant aat Proximite Group. He writes about marketing automation, self-hosted tooling, and practical AI workflows at reuben.findingcities.in.
